Many organisations are commissioning accessible information and facing a stark pricing contrast. Rigorous co-production quotes often compete with much lower bids that claim to use basic user testing methods.

In a crisis, information needs to move fast. Whether it’s a public health emergency or a sudden service disruption, the ability to access and act on safety information is not just a convenience - it is a fundamental right.

AI can be amazingly helpful. It can shorten sentences, simplify vocabulary, and give a document a much clearer structure. But there’s an important risk: text can become easier to read without becoming easier to understand.